Whether you are a small charity that is new to the sector, or a big named non-profit organisation, it can be difficult to stand out from the crowd. The non-profit sector is a highly competitive industry that includes a number of competitors. Search Engine Optimisation (SEO) comes into play for charities when they wish to boost their rankings and online visibility. Here is what you should know about the charity SEO service.
Page Speed
One of the most important ranking factors for a charity website is page speed. Google’s algorithm changes often, and a website that takes too long to load can suffer from low ranking. In order to avoid such a scenario, your website should be mobile-friendly. In addition, your site should have optimised content, such as keywords and phrases.
Charity websites should aim to increase their page speed to avoid losing traffic. This is crucial in order to attract organic search traffic. Search engines like Google are a great source of this traffic, and charities should make the most of it.
Understanding Keywords
To help your charity rank for relevant keywords, you need to understand the intent of your audience. For example, if people type in “famine relief” on Google, they are looking for a solution to a particular problem. The goal is to answer their question, and that’s where long-tail keywords come in.
Using keywords in your content is a powerful way to attract attention and encourage click-throughs. Use keywords throughout your content, in headers and in the meta title. Alternatively, hire a professional to do on-page optimisation.
Backlinks From Media
Getting backlinks from the media can benefit charities in many ways. It can raise awareness about your organisation and generate traffic to your website, especially if the coverage is in a reputable publication. In addition, getting backlinks from the media will enhance your search engine rankings. Fortunately, there are several easy ways to get your organisation in front of the media.
One of the most effective ways to get backlinks from the media is to publish original, quality content. Whether it’s a blog post, infographic, or video, the media will link to your content and increase your visibility. As part of your SEO strategy, you should be using keyword research and on-page optimisation to improve your website’s ranking in search engines.
Understanding ‘Your Money or Your Life’ (YMYL)
If you want to increase the number of people who find your non-profit’s website through a search engine, you have to understand the impact of YMYL on your non-profits SEO strategy. While the new Google ranking algorithm penalizes pages that don’t follow Google’s guidelines, non-profits still have the potential to increase their E-A-T with the right SEO efforts. It takes time to achieve results from SEO, so it’s important to make sure you plan accordingly.
